JARON L. HALL

CURIOUS BY NATURE. PASSIONATE BY CHOICE.

I live with the belief that the most important trait anyone can have is curiosity. Curiosity discovers insights. Curiosity dictates strategy. Curiosity drives creative. Curiosity is the reason I love the work I do. I’m fascinated by people and the world around me. I never stop thinking and I never stop discovering. When you combine the curiosity with a heavy dose of passion you get my brand identity.

Jaron L. Hall: A curiously passionate problem solver

THE ZIMMERMAN AGENCY

MAY 2017 - AUG 2019

DIGITAL MEDIA PLANNER/BUYER
As a coordinator I learned the in's and outs of all things Digital Media. Now, as a planner and buyer, I handle digital campaigns for multiple clients on all phases; the research, the planning, the buying, the analyzing and the optimization phases.

Everyday I utilize Google Ads, Google Analytics, Google Tag Manager, Google Campaign Manager, Excel and a healthy dose of Emails & Flowcharts.

FLORIDA STATE UNIVERSITY

Advertising May 2017

ADVERTISING
Arrowhead - FSU's competitive advertising team

Top student in Advertising Research class

HISTORY

History Anchor

DIGITAL MEDIA PLANNER, THE ZIMMERMAN AGENCY

May 2017 - AUG 2019

• Develop, Activate & Analyze Digital Media Campaigns
• Work hand and hand with Account, Social and Creative teams to advise and develop campaign plans
• Analyze ComScore, Industry and Campaign Data to provide plans, reports and insights to each client

•Create Estimates and Process Billings alongside accounting departments for Agency Media buys

DIRECTOR OF STRATEGY, NSAC ARROWHEAD ADVERTISING TEAM

2016 - 2017

• Guide research teams
• Execute brand and industry analysis
• Analyze secondary resarch using syndicated databases including Simmons and ESRI
• Develop creative brief

TEAM STRATEGIST, MOBILIZE 17

2017

• 48 hour advertising competition
• Guided team and developed campaign strategy

•Worked non-stop for 48 hours developing a fully integrated campaign

OWNER, JLHALL PRODUCTIONS

2013 - Present

• Work with clients to understand specific needs
• Facilitate video and photo shoots
• Edit and finalize projects to clients’ specifications

RESEARCH INTERN, MOORE COMMUNICATIONS GROUP

2016

• Prepared brand analysis reports and media scans
• Analyzed focus group research
• Participated in brand development brainstorms

Albert Einstein

"I have no special talent. I am only passionately curious."

TRICKS OF THE TRADE

My toolset is what I take to work everyday. Whether it's organizing a bookcase or optimizing a campaign, I'm always thinking about improving things. It's what I love and how I live.

STRATEGIC THINKING

What I love

DATA DRIVEN

How I think

INSIGHT EXCAVATION

What I do

HOME

BREWING

It's a hobby, ok

DOG

DAD

I have a Corgi & a Coon Hound

PROBLEM SOLVING

It's oddly satisfying

THINGS I LOVE

Get to know me